About Us

Purveyors of pure, exceptional craftsmanship that embraces a ‘slow life’ approach catering to the uniqueness of individual desire. Etiquette creates artisanal, premium and aspirational collections to assure that your head-to-toe basics are as classically appointed as they are comfortably understated. Founded in New York City in 2012, Etiquette Clothiers has grown into a global lifestyle brand that has attracted instant loyalists from the high to the humble and adopted by the most influential retailers worldwide.

Art Of Basics

We called it the Art of Basics because of our passion for premium craftsmanship, unsurpassed design and a healthy dose of high-end flair. We see socks and underwear as bespoke offerings that favor quality over quantity and singularity over convention. In other words, we’ve elevated the manufacturing of basics to an art form. To showcase this process we’ve put together a video detailing the extent of the process at the hands of skilled artisans within our family-owned factory partners in Italy.

Special Edition

Over the years we have teamed with some of the world’s finest luxury brands and fashion designers, including Globe Trotter, Robert Geller, Mark McNairy, Steven Alan, Brooklyn Circus, Le Berlinois, Colette, Barneys NY, Miffy, Atsuyo et Akiko and more. By exploring creative concepts and advancing new techniques to craft one-of-a-kind objects, we bring you limited edition collaborations available exclusively on our website and at the most influential retailers globally.



Visit our flagship concept store in Amsterdam, The Netherlands.

Select Retailers